![The Times of India](/sites/default/files/styles/max_325x325/public/2023-06/Group%206739_1.png.webp?itok=sszg-fcq)
Business Model of Bricks and Clicks Described
The term “bricks and clicks” refers to a company concept that combines an actual storefront (the “brick”) with an internet sales channel (the click). The terms “click and mortar” and “clicks and bricks” are also used to describe this type of multichannel business model....